Black Friday is one of the most wonderful times of the year since most consumer products, even the high-priced trendy ones, all go up on outstanding sales and discounted prices. Many individuals often get their holiday shopping done on Black Friday to save a dent in their pocket from all the season expenses.
However, with such reasonable offers, the demand ratio peaks, and so does the competition. However, with effective promotional strategies, there is no way one may not be able to pull off sales during this day. Instagram, amongst other social platforms, is one of the most potent tools to garner consumer attention and generate sales.
Here are a few ways to use Instagram to promote your sale on Black Friday.
The early bird philosophy
Have you ever heard the phrase, ‘the early bird catches the worm? Well, in this case, it is very accurate. It’s crucial to concentrate on more than just the single-day event if you want to maximize the effectiveness of your Black Friday marketing plan. Start by social media scheduling before Black Friday for the best outcomes.
Consider providing a teaser for your Black Friday specials to your followers a few days or weeks before Black Friday. You can also give potential customers a preview of the collections available at discount prices and the percentage of discount they will be getting.
The objective is to generate tons of hype in the days leading up to Black Friday by disclosing information about your best seasonal deals! You can use Instagram post templates to make your feed look aesthetically pleasing. These templates are widely available on services like PosterMyWall.
Customized hashtags
The #blackfriday hashtag currently has more than 12 million posts on Instagram, which is expected to grow. Developing a unique holiday hashtag for your company is a terrific way to ensure that your Black Friday marketing messages stand out from the crowd.
Your followers will easily find information about your bargains and sales if you group all of your Black Friday and Cyber Monday posts together under one hashtag. Following a hashtag also allows you to invite your fans to check in frequently to see any bargains you introduce throughout the weekend. Building a solid hashtag strategy for your brand is crucial for year-round development and engagement on Instagram.
Influencer marketing
According to current statistics, influencer marketing is now used by about 90% of marketers as one of their advertising strategies. Many industries in the textile and fashion sectors rely significantly on bloggers and influencers to promote their goods and increase their portfolios’ reach to these influencers’ expanding fan bases.
Since many consider influencers as role models and take endorsements exceptionally seriously, it is not unexpected that influencer marketing has shown to be incredibly efficient in generating favorable business visitors.
Share user-generated content
Sharing user-generated content is one of the finest things you can do to boost customer confidence in the face of all the Black Friday specials now being offered online (UGC). Not only does user-generated content (UGC) demonstrate to your audience the legitimacy of your products, but it also gives users a chance to see them in action by showcasing them in real-world settings and scenarios.
User-generated material encourages greater engagement, which is advantageous for your Black Friday promotions and your general Instagram marketing efforts. It is ideal for turning uncertain shoppers into buyers because you’re posting testimonials and demonstrating your products while letting your followers know which products are your most popular.
Video content
The importance of video is undeniable when it comes to promoting your brand on Instagram, especially with the rise of Instagram stories, reels, and IGTV. As organizations continue to gravitate more and more toward the video medium, you may lose out on some powerful marketing force if you aren’t utilizing this engaging content.
Almost one-third of mobile consumers in the US believe watching videos is the best way to learn about new products. The very captivating, in-the-moment quality of stories makes it simple to capture your audience’s attention and promote deals that expire soon.
Additionally, Instagram just introduced a tool that enables viewers to make purchases right from IGTV, making it incredibly simple for businesses to maximize the commercial potential of their video content.
Try to include Black Friday ads over the Thanksgiving holiday. If you need help creating ads, PosterMyWall has incredible templates for you. You’ll be able to showcase your products while also establishing a connection with customers through a platform they adore and trust!
Final verdict:
Instagram has proven to be a valuable marketing tool time and time again. With these tricks, you can easily promote your Black Fridays sales on Instagram.
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