Signing with an inexpert SEO firm is a nightmare, especially for website owners who don’t understand the fundamentals of the SEO process or are not technical. Bad SEO is unable to attract website traffic or even make your ranking collapse.
If you suspect that your Australian business website SEO is currently handled by an incompetent professional then it is time to take action ASAP. Below are some warning signs to help you switch to Canberra SEO experts. Catnap Web is the best SEO agency that has been helping small and large Australian businesses rank high and increase traffic to their website.
Warning signs to switch to another SEO firm
They are not keen to share their activities
It is a clear sign that things are not good. SEO is a marketing technique. It is crucial to tell the business website owners what they are doing. For example, the PR firm has to share every step they consider with the clients and cannot run erratically.
So, demand the SEO team to explain their activities and if they are unwilling then fire them on spot! Link building via content marketing needs serious care. It is a kind of PR for your business. Every website your content is published on mentions made across the internet represents your brand. Ensure an optimistic one is being created!
Quality agencies will readily walk through the activities like an overview of changes made on your website, an SEO audit report, an accurate performance track record, and a detailed work summary.
Claims are too good
No one is aware of what is necessary to rank on top for a specific term on the Google search engine. Algorithms are too unclear for anyone to make a promise. A claim to double website traffic within a couple of months sounds too much within a short period. A robust SEO plan needs some time to show effective results.
Even if the promise is to submit your website on lots of directories, forum comments, or bookmarking there is the question of quality. How can they deliver quality if the concentration is on quantity? Spammy, automated crap does not appeal to prospects. Google hates such garbage and regards it as spamming.
If caught, your site is penalized or de-indexed. It means you will need a new start because reinstating the current one will be impossible. Check the link-building strategy. Is your website getting quality links because this shows that the SEO firm cares or not?
Your ranking drops or/and you get penalized
A sudden drop in traffic is an indication of something wrong. For example, Google’s periodic algorithm change often hit sites with fishy SEO. There have been situations where thousands of websites experienced a decline in their ranking overnight or even got de-indexed. Always keep an eye on Google alerts. All alerts are not bad because Google is popular for sending plenty of false positives. A good agency can help to differentiate between the bad and good ones.
Outsourcing your SEO project is not bad because there are many professionals dedicated to their clients. SEO takes time, so be patient but simultaneously don’t blindly pay monthly for the SEO package without paying attention to what is happening. Always be prepared to fire an incompetent SEO service and switch to a reliable one.
