Purpose-driven events are something we are hearing a lot more of these days, both in business circles and not-for-profit organisations. What exactly is a purpose-driven event and if you run a purpose-driven event, what benefits can you expect to receive from it?
Let’s take a closer look at purpose-driven events and what the benefits are.
What is a Purpose-Driven Event?
Many events organised through event planners are often focused on a commercial outcome, where the event is used as a vehicle to increase profits or attract new customers for a business or company. While events like these obviously have a purpose in mind, purpose-driven events are more focused on a particular purpose or goal or a solution to a problem. They differ from cause-driven events, as these events focus more on a problem, whereas a purpose-driven event focuses on providing a solution. Quite often, purpose-driven events shine the spotlight on a social issue or important movement.
In the end, there are many reasons and ‘purposes” why someone could decide to host a purpose-driven event.
Seek the Help Of An Event Planner
Once you understand the purpose of your event, rather than trying to organise the entire event yourself, it will pay dividends to hire a professional event planning company. If you’re in England, for example, you’ll want to search for event organisers London and then compile a shortlist of potential event planners you can hire.
Professional event planners can assist you from the planning stage and securing a venue, the organising of the event, right through to running the event. They can even help you to secure sponsors for your event to help cover the cost, or to donate to a specific cause or solution to a problem you are targeting.
For a professional outcome, it pays to hire the services of industry experts. Event planners also take a lot of the pressure off, leaving you free to focus on what you need to be focusing on.
Let’s now look at some of the key benefits of holding purpose-driven events, whether you’re a commercial enterprise, a not-for-profit organisation or you’re simply someone who has a purpose that you want to draw attention to.
Having a Purpose Creates a Specific Focus
When you understand the purpose behind your proposed event, it allows you to fully focus your attention on that purpose. Rather than hosting an event that is somewhat general in nature with no specific focal point, purpose-driven events tend to have a much clearer goal in mind. This goal, end result or purpose keeps everyone involved on target and on point. It also actually makes it easier to plan and organise your event too.
Ultimately, you fully understand ‘why’ you are hosting the event.
Get a Clearer Picture Of Your Target Audience
When you completely understand the ‘why’ aspect of your purpose-driven event, you’ll gain a clearer picture of who your target audience is. This is vital for the success of any type of event and when you have a specific purpose in mind, your target audience comes into much sharper focus.
Now that you know who your target audience is, you’ll be better equipped to market your event to that audience. With all the right people attending your event, the more successful the event is going to be.
Purpose-Driven Events Strengthen Your Brand
Branding is everything these days and maintaining a positive reputation for your brand is vital for ongoing success. Purpose-driven events not only attract more attention to your brand, but a successful event can only serve to bolster your brand’s reputation and make it more memorable.
A purpose-driven event where sponsors are involved can actually enhance multiple brands at the same time. This can even be used as a selling point to get sponsors on board to back your event. Every brand involved in the event, including your own, will undoubtedly attract new brand ambassadors as a result.
Improved Relationships With Your Target Market
No matter what the purpose is of your event, when it’s clearly defined and promoted and you attract just the right audience, a successful event will result in developing improved and enhanced relationships with your target market.
Whether this audience is a potential or existing customer base or people you want to have rally around your cause, relationship building is always a vital part of the process as ultimately, you want to cultivate a loyal target audience that will back whatever it is you want to draw attention to. Purpose-driven events can play a major role in creating long-term relationships. They also build that important trust factor that further bolsters your brand.
Receive More Positive Feedback Online
These days, just about everybody goes online to seek feedback on a particular company or organisation they might be planning on dealing with. There are countless platforms online where people can leave feedback and reviews for others to find and you want the feedback for your organisation or brand to be positive.
Successful purpose-driven events that are both fun and informative will likely result in positive feedback for your brand spreading online. Whether you’re a commercial enterprise or a not-for-profit, positive feedback spells great news for your brand and organisation moving forward.
Purpose-Driven Events Lead To a More Purpose-Driven Company
For those running a business or a company, hosting a successful purpose-driven event can lead to your business operations and your staff becoming more purpose-driven in the workplace. Ultimately, this will result in a more efficient operation and higher profit margins. Companies that are purpose-driven with clearly defined goals always perform better, staff are generally happier and more productive and milestones and company goals are more readily achieved.
The Takeaway
Purpose-driven events provide many benefits for both commercial operations and not-for-profit organisations. Hosting a successful purpose-driven event will have many positive spin-offs. To ensure your event pans out just as you envisage, be sure to enlist professional help from an event planner in London or in whatever location you happen to be. Clearly define your purpose and you’ve already taken that first major step towards hosting a successful event.
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