When it comes to engaging viewers on Instagram, video plays an important role. Compared to static photo posts, Instagram videos receive close to 50% more engagement. You can, therefore, make your Instagram account very engaging with perfect videos. It is so easy to create amazing videos using a video maker.
For any business to grow, you need to make a good Instagram presence. Nonetheless, Instagram videos still remain less utilised. However, a video maker creates room for innovation. Therefore, it can help you create amazing Instagram videos.
The following are 5 ideas you can use with a video maker to make perfect Instagram videos:
Make Complete Content
Social media platforms like Instagram and Facebook allow users to share videos. The videos essentially, may help you to promote your website. Therefore, it will encourage more people to look through and find more information.
Instagram, however, doesn’t allow the user to share a link in a post. But, you can refer your follower to click on a link from your bio. However, Instagram visitors like watching content within the feed, as they keep scrolling.
It would help if your video maker helps you create an Instagram video that stands on its own. But still, you can refer your followers to the link in your bio so that they can find more information. However, it is important that you maintain viewers within Instagram. This is so that they can benefit from the content.
Use Sensational Imagery and Instagram Stories
Instagram essentially is a visual media. Therefore, it can help if you use a video maker that creates attractive videos. In addition, Instagram stories provide the best opportunity to engage your audience every day.
The audience will quickly see Instagram stories more than any other thing you post on your feed. Besides, the stories may have the option of saving the sequence. So, followers may visit the related activity anytime they want.
A branded introduction story for example, can help you in informing new viewers what you do. Maybe the visitor came across an ad and wants to know more. Also, a saved story can help in introducing branded hashtags that you have. Consequently, when you have a consistent hashtag, it helps you to see user-generated content that suits your company.
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With Instagram stories, you can also introduce product tutorials. Therefore, you can display a step-by-step guide of how to use it. Also, you can introduce backstage videos so that you can show off a brand’s personality. You can also show your wonderful team members or the process you use to make your product different from others.
With stories, you can also host questions and answers with your customers. Also, you can extend the same to brand ambassadors, CEO, topical experts, or team members.
Account Takeovers
Sometimes it helps if you give out your Instagram account to someone for a day. It provides a refreshing change. However, you should handover the account to a responsible person who can represent the brand well.
When you associate with external influencers to take over your Instagram account, it brings mutual exposure benefit. An employee who takes over your Instagram account can show your pride to the world. This usually shows up in the way they work and how they represent the culture or values of your company.
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When you do account takeovers for some days or provide a theme, it brings a frequently organised series. Furthermore, you can easily use it on any occasion.
Try Using a Video Maker to Create Videos with Texts
Most of the social videos created with a video maker nowadays depend on captions. In most cases, people prefer watching videos that have no sounds.
When you choose caption text, Instagram provides different useful fonts. But, you may use a video maker to create an attractive text. You may also introduce a template that has text fields.
Add a Basic Design
Designs always look good. Also, they help in making the brand well-known all over your social posts. When you add a thoughtful design, many viewers will see it as your own.
With a video maker, design may include different parts of processing. This may include creating your video, editing, and making it public.
Some of the plans of creating a video include slideshows, text overlays, or stop-motion animation. When it comes to social video, a successful design may include beautiful visual and beautiful adjustments. The adjustments made with your video maker should make your video different from others.
For example, you can make a colour pattern or use the same colour in each photo. Alternatively, you may use a simple drawing to break up the photos. Or, you can use cards and add a text in between with a video maker to point out a message.
Another example can include using the same filters to show a fulfilling look. Or, you may choose to display the character of your brand using your representative fonts.
Final Thoughts
Before you start creating the perfect Instagram video, the first thing that should cross your mind is a video maker. Then, with the tips we have listed in our review, you can make a perfect video for your Instagram account.
