A majority of marketers (45%) say increasing brand awareness is their top priority. If people aren’t aware of your brand, you won’t grow! Learning how to increase brand awareness could prove essential to your small business’ future success.
Not sure how to go about growing a brand? Use these branding tips to get started today!
Establish Brand Guidelines
Before using the rest of these tips, make sure every member of your team is on the same page by establishing brand guidelines. These guidelines should outline your:
- Core values
- Mission and vision statements
- Voice and tone
- Color palette
- Font styles
- Logo styles
- Imagery styles
Maintain identical brand elements across all marketing platforms to increase brand awareness. In time, it will grow into brand recognition. People will begin recalling your brand and associating it with your industry or offerings!
Create Branded Content
Building a brand is a continuous effort. With that in mind, build a content calendar and share branded content throughout the year. When creating content, focus on quality over quantity.
Providing helpful, high-quality content will encourage people to turn to your brand for help.
Use search engine optimization (SEO) to help your content rank higher on search engines. When someone completes a search using relevant terms, your post will appear. Then, you can generate more website traffic, encouraging more people to learn about your brand.
Create PPC Ads
Pay-per-click (PPC) advertising can help you appear in front of consumers who want and need your offerings. You can use platforms like Google Ads and Facebook Ads to get started.
Make sure to maintain brand consistency as you begin designing your ads. Then, direct consumers to a dedicated landing page on your website.
Use remarketing to reappear in front of previous website visitors to generate more awareness and recognition!
Leverage Social Media
Expand your reach and brand reputation by reaching out to customers online.
First, start sharing your branded content on social media. You can also find brand ambassadors or influencers. They can promote your products or brand to help you generate more awareness.
Consider sharing user-generated content as well. Show new customers how much people already love your brand.
Manage Your Reputation
You can also start growing a brand by strengthening your brand reputation. Ask your customers to share their thoughts about your business online. They can share their feedback on your Google Business page or other sites.
Consider creating branded testimonial videos, too. Strengthening your brand reputation will encourage new customers to trust your business.
Otherwise, consider reputation management services. You can learn more here: What is Reputation Management?
Increase Brand Awareness for Your Small Business Today
Learning how to increase brand awareness for your small business could prove key to your success. Use these branding tips to get started. Otherwise, consider partnering with a brand management agency this year.
With help, you can ensure your company’s lasting growth and success.
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