Digital Marketing

How to Write App Description that Boost Sales?

Write App Description

When you’re looking for an app, the first thing you do is read the description. After all, it tells you what the app does, how much it costs, and whether it’s worth downloading or not. Writing effective app descriptions is therefore essential if you want people to download your app. In this article, we’ll take a look at some of the best practices for writing app descriptions and give you some tips on how to make your app stand out from the rest!

Essentials of Writing an App Descriptions:

When it comes to writing app descriptions, there are a few essential elements that you need to keep in mind in order to create an effective and successful description. Here are six of the most important things to consider:

1. Keep it short and sweet

Your app description should be brief and to the point. No one wants to read a novel when they’re trying to find out more about an app, so make sure you get your message across in as few words as possible.

2. Use keyword-rich phrases

Including relevant keywords and key phrases in your app description will not only help potential customers find your app more quickly but will also give you a boost in the search rankings. To quote an example, you can add a plagiarism checker keyword if you intend to write for a plagiarism detector tool. 

3. Highlight your app’s unique selling points

What makes your app different from all the others out there? What features or benefits can users expect to enjoy? Be sure to mention these in your description so that potential customers know what they’re getting when they download your app.

4. Use persuasive language

Your app description is your chance to sell your app, so make sure you use language that is persuasive and convincing. Utilize powerful words and phrases that will grab attention and leave a lasting impression.

5. Include a call-to-action

Make it easy for potential customers to take the next step by including a clear and concise call-to-action in your app description. Tell them exactly what you want them to do and give them a direct link to where they can download your app.

6. Never Include Plagiarism

Plagiarism in descriptions creates a major hurdle in listing and ranking on Google. You need to make sure that your descriptions are absolutely free from plagiarism. For this, you can take the help of a number of online tools available. Copy Checker is among such tools that are available online. The tool will allow you to remove any plagiarism from the description. You can also rephrase other websites through this tool.

Gentle Re-Cap:

The points mentioned below are a gentle recap of the essentials for app description.

  1. The first thing to keep in mind when writing an app description is to make sure that it’s concise and to the point. Nobody wants to read a long, rambling paragraph about an app – they just want to know what it does and why they should download it. So, make sure you get straight to the point and don’t try to stuff too much information into your app description.
  2. Another important thing to remember is that your app description is not just a list of features. It’s also an opportunity to sell your app to potential customers and convince them that it’s worth downloading. So, make sure you use persuasive language and highlight the benefits of using your app.
  3. Finally, don’t forget to include keywords in your app description. This will help people find your app when they’re searching for something specific. Just make sure that you don’t stuff your description with too many keywords, as this will make it difficult to read and could actually hurt your app’s ranking in the search results.


The descriptions that you write for your application play a critical role in determining the success of your application. Therefore, it is important that you take care of the essentials that go into writing descriptions. Also, you have to keep in mind certain things – as a template – to write app descriptions. 

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