Guest blogging is also known simply as guest writing. You write and publish articles on other websites but in your niche. Your goal is to reach more people by increasing search engine rankings or establishing yourself as an authority.
You know your article well enough to write about it. How would you like to have people help promote your work for free? Yes, please.
Guest Posting Can Have Many Benefits
Guest posting works well as a marketing strategy. It benefits both you and your guest writer (the writer). In return for exposure, you’re offering something of value.
Before we get into write for us, here are the main advantages:
Generate Backlinks To Aid With SEO: If you accept guest posts from website owners, it is common to be allowed to include a backlink back to your site in return for your content. This can help increase your backlink profile.
To Increase Reach (And to Drive Traffic): Guest posting allows you to reach new and targeted audiences. You will be able to show your authority and make those already interested in your industry more familiar with your company.
Expanding The Network: Someone from your organization likely has a published byline. If this happens, you’ll be getting more requests to network. You never know what new business opportunities or partnerships it could lead to.
Increasing Your Following On Social Media: You can add links to social media pages for your company in your contributor bio. Many publications will also tag the author when they share the article.
How to Guest Post?
You should do some preparation before you can set up guest blogging. However, things will be much more straightforward once your process is established. This works for all businesses, regardless of size.
Step 1: Get Organized
First, make a spreadsheet to keep track of my guest posting efforts. Your spreadsheet might look different depending on the tools you use.
- Website name
- Moz domain authority (DA)
- What topics are covered?
- Ideas for Guest Posts
- Name of the Editor
- Contact us by email
Step 2: Find a Guest Blogging Opportunity
Once you have a place where your data can be stored, you can begin searching for websites within your niche that accept guest posts. Depending upon how established your company may choose to search for more sites, or you might be more specific about your target audience. A backlink that points to a relevant site has more weight than one that links to one that doesn’t.
You can also reverse-engineer the backlinks of competitors. Utilizing tools like the free link checker, enter the URL to your competitor’s site and see a list of all the websites that have been referred back.
You should know that only some of those backlinks came from guest postings. But if your competitor could get links from these websites, this might indicate that they could be a good fit.
Step 3: Send Your Pitch
You can be sure to get a rejection letter for a guest post if you send the same pitch each time. A large number of pitches are received weekly by editors at major publications. If your pitch is generic, chances are they’ll delete you.
Step 4: Send a Follow-Up Email
Most guest pitches are rejected. You shouldn’t feel discouraged if only ten guest posts are received. It’s normal.
Some editors might not be interested because they don’t know what to do, while others might forget. If they don’t respond, some editors might not be interested. Others may need to remember.