In the world of online gaming, identity verification has become a critical aspect of the industry. However, online gaming checks have become necessary to reduce fraud in online gaming, and they have their limitations. Despite their benefits, these checks only provide a basic understanding of the player’s demographics, which is often insufficient to develop targeted marketing strategies. As a result, gaming companies need to find additional ways to know their players more deeply to create personalized experiences that will keep them engaged.
Unlocking the Player’s Mind: How Psychographics Enhance Identity Verification in Online Gaming
Firstly, identity verification is an essential process for online gaming platforms. In order to verify the player’s identity before granting access, the most widely used process is KYC, which involves collecting personal information such as name, address, and date of birth. However, KYC only provides basic information about the player, lacking insights into their motivations, preferences, and attitudes towards gaming.
This is where psychographics comes in, providing a deeper understanding of the players. By collecting and analyzing data about the player’s personality, attitudes, and values, online gaming platforms can develop targeted marketing strategies, tailor game mechanics, and create personalized content that resonates with their players. Furthermore, psychographics can also help identify high-risk players, prevent fraud, and improve customer support. In combination with identity verification, psychographics can create a more comprehensive understanding of the player and lead to a safer and more engaging gaming environment.
How Psychographics Can Help Reduce Fraud in Online Gaming
Fraud is a significant problem in the online gaming industry. According to a report by the University of Portsmouth, online gaming fraud accounts for approximately 10% of all online fraud. Fraudsters often use stolen identities to create fake accounts, which they use to carry out fraudulent activities on the platform.
By using psychographics, online gaming platforms can gain deeper insights into the player’s behavior, which can help in identifying and preventing fraudulent activities. For example, if a player is found to have a high-risk profile, the platform can flag their account for additional checks and monitoring.
Improving the Player Experience with Psychographic Insights
In the world of online gaming, delivering an exceptional player experience is essential for retaining users and driving growth. By using psychographic insights, online gaming platforms can gain a deeper understanding of their players and make data-driven decisions to improve the gaming experience. Furthermore, this information can be used to improve the gaming experience in several ways.
Tailored Marketing Strategies
Online gaming platforms can use psychographic data to develop targeted marketing strategies. By analyzing the psychographic profiles of their players, platforms can identify what motivates and engages their audience. For instance, if a significant portion of players values social interaction in gaming, the platform can create campaigns that highlight social features. This approach can help platforms better understand their players. In addition, it can help them develop campaigns that are more likely to appeal to their audience. Ultimately, this can result in improved engagement and retention rates
Personalized Game Mechanics
Psychographics can also provide insights into players’ preferences for game mechanics. By analyzing players’ attitudes towards competition, risk-taking, and other factors, platforms can develop game mechanics that are more likely to engage and retain their players.
Customized In-Game Content
By understanding players’ values and interests, gaming platforms can create customized in-game content. Analyzing psychographic data helps identify players who prioritize environmental sustainability. This insight enables the creation of in-game events or challenges that promote eco-friendly behavior, catering specifically to these players. Ultimately, this approach enhances the player experience while contributing to a sustainable future.
Better Customer Support
Finally, psychographics can also be used to improve customer support in online gaming. By understanding players’ personalities and attitudes towards customer service, platforms can develop support strategies that better meet their players’ needs and expectations.
Online Gaming Verification with KYC
Combining identity verification with psychographics can provide a more comprehensive understanding of the player. By collecting and analyzing data about the player’s personality, attitudes, and values, online gaming platforms can develop targeted marketing strategies that resonate with their players.
Furthermore, by identifying players with high-risk profiles, platforms can take additional steps to prevent fraud and ensure a safe and secure gaming environment for their players.
Online Gaming Checks: The Rising Threat and Urgent Need for Better Identity Verification
here are some statistics related to identity verification and fraud in online gaming:
- According to a report by Juniper Research, online gaming fraud is expected to reach $11 billion by 2023.
- A survey by the Ponemon Institute found that 30% of online gaming companies do not use any form of identity verification.
- The same survey found that only 50% of online gaming companies use two-factor authentication to verify player identity.
- A report by TransUnion found that fraud attempts in the gaming industry increased by 12% in 2020.
- The same report found that the use of synthetic identities in gaming fraud increased by 17% in 2020.
These statistics highlight the importance of identity verification and fraud prevention in the online gaming industry. Furthermore, by using psychographics in addition to traditional identity verification methods, online gaming platforms can gain a better understanding of their players and prevent fraudulent activities on their platforms.
Conclusion
To conclude, it’s important for online gaming platforms to look beyond demographics and gain a deeper understanding of their players. By utilizing psychographics, they can gain valuable insights into the player’s personalities, attitudes, and values. In addition, this understanding can help platforms develop more targeted marketing strategies and reduce instances of fraud in online gaming. Combining identity verification with psychographics provides a more comprehensive understanding of the player. Consequently, this can lead to better player experiences and a safer online gaming environment.
