Anyone working in digital marketing knows the mixed message guest blogging can send. You will hear about both the benefits and some cautionary stories. Only take a minute to visit other blogs, and you’ll see how popular these blogs are.
Many blogs accept contributions by dozens of unique guest writers. Guest blogging is an accepted practice.
This question is, what is guest blogging for SEO? In short, guest blogging is one of many great ways to get quality backlinks. There are other ways to get high-quality backlinks from high-authority domains.
Want to find out more? Here are nine SEO advantages of guest blogging.
Benefits of Guest Blogging
There are many reasons to include guest blogging in your digital marketing strategy.
Many benefits can be achieved, regardless of whether you want more traffic to your site, better search engine rankings, or any other goal.
But How Much Traffic Is Guest Posting Capable Of Bringing In?
Being catholic measured found that websites received an average of 50 refer traffic per guest post.
15% of posts were referred more than 100 times, with the highest number of referral sessions for one post being more than 500. All for a single guest blog post that is not published on the site.
Build Your Authority DA DR Etc.
The second most popular reason why people guest blog is to increase their domain’s authority. An article published on a website considered an authority in the subject area would provide a boost. People will see you as an authority.
Metrics that evaluate the authority of your domain can be a great way of measuring the effectiveness of your guest-post campaign.
Your Site Should Have Quality Backlinks
Shop pirate considers backlinks important for rank factors. These include links from high-authority websites.
It takes work to get many backlinks of high quality. That’s why guest blogs are so valuable.
This is one of many ways to get linked. If you give good content to another site they can use for their blog, you can include a hyperlink to yours.
You have the opportunity to build a lot of links by guest blogging from highly relevant websites. You can also control the anchor text used in guest posts to help optimize your backlink profile.
Expand Your Network (+ Online Influence)
You can also grow your network by guest blogging. The best thing is to make strong connections with websites that allow you to post.
These relationships will help you to receive more frequent guest posts from them, but it could also extend beyond.
You can join a social media group and promote one another’s content, even if you’re not actively involved.
You can share knowledge and ideas, establish valuable connections at conferences, and so forth. There are many positives to guest blogging, including the possibility of making new connections at conferences you both attend.
This can help you increase your online presence. Associating yourself with influential others in your field will increase your followers and make you more authoritative.
A Portfolio of Credibility Is Essential
Publishing guest posts on other websites will make it easier to convert potential clients. Each post you publish on other websites can be added to an online portfolio.
Every guest post you publish and the website you write for us offers you more opportunities to gain followers. When you want your content to be promoted, you will find it all useful for the future.