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10 Fitness Influencers to Follow on Instagram

10 Fitness Influencers to Follow on Instagram

Instagram is a great place to discover new workouts, healthy recipes, and motivational fitness stories. But if you’re looking for more than just fitness inspiration, Instagram has got you covered. 

Not only do each of the influencers listed below have millions of authentic Instagram followers, they are also cross promoting and sharing content across many different platforms like YouTube, TikTok and Facebook.

These 10 fitness influencers will keep your feed full of laughs, motivation and fun workouts that are sure to get you sweating in no time!

Jen Selter

Jen Selter is a fitness model and social media personality with over 20 million followers on Instagram. She has over 6 million followers on Facebook, and 2 million followers on Twitter.

Selter was born in Long Island, New York but moved to Miami when she was just seven years old. Her parents divorced when she was 12 years old; Selter’s mother remarried shortly after the divorce and had another child with her new husband. The family moved back to New York City when Jen was 15 years old where she attended high school at Brooklyn Tech High School before enrolling in college at Hofstra University where she graduated with honors in 2013 with a degree in communications studies (advertising).

Kayla Itsines

Kayla Itsines is a fitness influencer and Instagram star with over 7 million followers. She has her own clothing line, cookbook and app called Sweat with Kayla. Her workout program includes weekly workouts, meal plans and recipes that are designed to help you achieve your goals in a safe and effective way.

Kayla was born in Adelaide, Australia but now lives in Los Angeles where she shoots most of her videos for her Instagram account @kaylajeffreys_fitness (she also has another account @kaylalife).

Hannah Bronfman

Hannah Bronfman (hannahbronfman) is a DJ and model with more than five million Instagram followers, who she regularly shares her workouts with.

Her videos are fun, energetic and motivating, as well as being great at showing you how to do each exercise correctly.

Tone It Up

Tone It Up is a fitness company based in California that focuses on helping women get fit, build muscle and eat healthy. They have a YouTube channel with over 2 million subscribers and an online store where you can buy their products. Their goal is to “inspire and empower women around the world through fitness, nutrition & lifestyle.”

They also have an app that lets you track your workouts, so if you’re looking for some guidance on how to use it or want more information about Tone It Up’s programs (like their 7-day boot camp), this Instagram will be helpful!

Jillian Michaels

Jillian Michaels is the queen of fitness, with over 20 million followers on Instagram. She’s also a personal trainer and fitness expert who has her own YouTube channel, website, podcast and books. Jillian has been featured in magazines like People and Fitness Magazine (the latter which she’s also written for). She even appeared in an episode of Friends!

Although Jillian may not be as active on Instagram as some other influencers on this list (she only posts once every few months), her account still attracts thousands of new followers every time she does post something new.

Cassey Ho

Cassey Ho, the creator of Blogilates and a fitness blogger, author and motivational speaker. She has over 12 million followers on Instagram.

Cassey Ho is one of the most influential people in the world when it comes to health and wellness. Her channel has over 1 billion views on YouTube alone!

Fitness Blender

Fitness Blender is a fitness channel on YouTube that has over 2.5 million subscribers and 1.1 billion views. The channel was created by Autumn and Kevin, two former personal trainers who share workouts, recipes, and tips for healthy living with their followers.

Kayla Fitzgerald

Kayla Fitzgerald is a fitness trainer and athlete. She’s also a motivational speaker, with her own website and book to her name, as well as YouTube channel, podcast and blog.

Kayla has trained Olympic athletes in gymnastics, weightlifting and basketball; she worked as a personal trainer at The Sports Club/LA where she helped clients reach their goals by designing custom workout programs that were fun but challenging enough to make progress quickly. Now Kayla works with people who want to get fit in the comfort of their own home–and yes–you can do it too!

Madeline Lewis

If you’re looking for a fitness influencer who will inspire you to get off the couch and into the gym, look no further than Madeline Lewis. She’s a personal trainer and nutritionist based in Los Angeles, CA with over 200k followers on Instagram.

She posts lots of videos that show her doing fun workouts that are challenging but not impossible (like this one). And she always has tips for eating healthy and staying fit (like this one).

If you want some inspiration from someone who knows how hard it can be sometimes, follow Madeline!

Follow these fitness influencers on Instagram for fun workouts and health tips.

Fitness influencers are a great way to stay motivated and find new workouts. The best fitness influencers are also experts in health, nutrition, and wellness. They can help you learn about the latest trends in nutrition that will help you live a healthier life.

The best part? You don’t have to be an expert yourself–the Instagram accounts listed here are all run by people who are just like you!


If you’re looking for some inspiration in your fitness journey, these 10 Instagram accounts are a great place to start. They all have different styles and approaches, but they all share one thing: their passion for helping others reach their goals!

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