A global day to honor women’s social, cultural, economic, and political achievements is held on March 8th each year, International Women’s Day. While it’s great to set aside a day each year to celebrate women — the progress we’ve made and the work yet to be done — at Behave Agency, every day is dedicated to women. Women are at the heart of our business, both as employees and market influencers.
In looking at our staff, you’ll find that women’s concerns are always a priority for us. However, Behave prides itself on working with people who have impressed us and who bring something exceptional and unique to our client’s needs to the table, regardless of gender.
A majority of our business activities are geared toward women. We are a women-owned, women-run company. Marketing to women (and those who identify as such) isn’t our team’s only area of expertise. There are many of us who have had a personal connection to the female-driven blogging movement, which led to the development of influencer marketing.
If you’re looking for an agency that can help you find and work with a wide range of influencers, go no further than Behave Agency! A three-fold better level of engagement is achieved by our advertising since we understand this business and what content connects with today’s consumers.
As Megan Moran, Lead Influencer Marketing Manager at Grove Collaborative, stated, “Influencer marketing is a critical component of our overall marketing strategy, which is why it’s so beneficial to collaborate with an agency like behave agency, which has extensive experience in this field. I know I can rely on these guys for the kind of audience involvement we’re looking for!”
Women’s traditional advertising has always been problematic, and it hasn’t gotten any better in recent years. It is well-known that influencer marketing can better connect with women and elicit the kind of action that brands are seeking. Today’s rather than relying on outmoded, clichéd messages that women are tired of seeing in television and print ads.
Consumer products are overwhelmingly purchased or influenced by women, and advertisers know it. We buy or influence the purchase of most consumer items for ourselves and those around us. It’s true that many marketers fail to recognize the unique characteristics of women and treat them as a single group.
It’s possible for us at Behave to make a major impact since we know and understand women’s needs and interests, as well as those of our influencers. In the opinion of Behave Agency’s CEO, “We are working with some of the most gifted models to help them monetize their photographs and reach their goals. In today’s digitally-complex world, our expert coaching pushes models to new heights in terms of revenue and image building.”
From the clients we represent to the social audiences we engage with, we’re glad to say that our agency is committed to the advancement of women in all aspects of its business. We’re grateful for our business — and for the customers who appreciate what we do — on and off the day of International Women’s Day and every day.
References:
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Published Time: 07 Jul 2015
2: Chapter 28 The Economic Analysis of Advertising
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3: Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination
Published Time: 17 December 2019
4: When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Published Time: 07 May 2012
5: Functional analysis of Nox4 reveals unique characteristics compared to other NADPH oxidases
Published Time: Received 28 February 2005, Revised 15 March 2005, Accepted 16 March 2005, Available online 31 May 2005
6: Speaking Out in a Digital World: Humanities Values, Humanities Processes
Published Time: 2013
