A Paid Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog it’s just a “post”, but on someone else’s blog, the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number of reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks.
What is guest post content?
Guest posting the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
What Are the Benefits of Guest Blogging?
Guest blogging works well as a marketing tactic because it’s symbiotic. It benefits both publishers and writers.
There are many potential benefits of guest blogging for writers:
- Builds brand awareness
- Builds relationships
- Reaches new audiences
- Drives traffic to their website
- Builds backlinks that boost site SEO
- Grows social media following
How to find Guest Post Opportunities?
- Find sites that interest your audience.
Start by looking for sites that attract and interest your audience. If you aren’t sure what your audience is interested in, use a buyer persona template to create a profile of your ideal customer.
- Find sites similar to your ideal guest posting sites.
When you know the sites your audience uses most frequently, you can use this information to find other related sites.
- Find where your competitors post.
Another way to find guest posting sites is to look at what sites already link to your competitors. If a site already links to your competitor, it is likely that they will link to your site as well.
Not only can you see what content popular sites prefer to link to, you may come across guest posts as well. This is a sign the linking site could be a good guest blogging option for your brand as well.
5 Tips for Guest Posting Success
- Align with Their Brand. Every Author has a brand.
- Align with Their Blog Format.
- Provide Actionable Content.
- Consider a Landing Page.
- Include Internal SEO Links.
- Provide All the Images the Blogger Needs.
Develop Blog Ideas
Once you find a site that fits your guest posting criteria, it’s time to develop blog ideas. Brainstorm a few ideas for posts that will support your goals while also serving the wants and needs of the publisher and their readers.
Find the right person to contact. Don’t go right to the general contact page of a site. See if you can find the name of the editor or blog manager, seek out their contact information, and reach out to them directly.
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