Most businesses know that Christmas is a season when businesses see a massive upsurge in their profits. So, your business should be prepared to cash in on this season with the right advertising campaign at the right time.
We know that “one-size-fits-all” is not the answer to this question. So we have devised a 3 step strategy to help you consider, design and launch your campaign depending on your industry, target audience and budget.
- Planning
- Drafting
- Execution
1: Planning
Here are some factors for you to consider when starting your Christmas advertising campaign:
- What are your marketing goals? What do you want to achieve with your campaign? Do you want to increase brand awareness, drive sales, or generate leads? Do you need to create a presence? Perhaps with a large scale digital advertisment board/Banner/Roller up Banner? Once you know your marketing goals, you can start to develop a campaign strategy and timeline.
- Who is your target audience? Who are you trying to reach with your campaign? Are you targeting new customers, existing customers, or both? Do you want to stretch your presence far and beyond with cheap flyers, leaflets or posters? Once you know your target audience, you can start to identify the best media channels to reach them and the best times to run your ads.
- What is your budget? (Crucial!) How much money do you have to spend on your campaign? Once you know your budget, you can start to allocate funds to different areas, such as creative, media, and production.
- Who/What is your competition? What are your competitors doing? When do they typically start their Christmas advertising campaigns? What kind of ads are they running? By understanding what your competitors are doing, you can develop a campaign strategy that helps you stand out from the crowd.
With stage one of your campaign prepared you then need to go on to consider creating your christmas campaign that will help you reach your target audience, achieve your marketing goals, and boost your sales. Ensure to have sufficient time to develop your creative ideas, plan your media buy and launch your campaign.
2: Drafting
Here are some tips for creating a successful Christmas advertising campaign:
- Create compelling ad copy and visuals. Your ads need to be attention-grabbing and persuasive in order to be effective. Graphic designing is a must to keep up with the current trends. Use strong headlines, clear and concise body copy, and high-quality images and videos.
- Target your ads carefully. Use the targeting options available on different media platforms to reach your ideal customers. For example, you can target your ads by demographics, interests, and even purchase history.
- Use a variety of media channels. Don’t put all your eggs in one basket. Use a variety of media channels to reach your target audience, such as online advertising, print advertising, and social media advertising.
- Test and optimize your campaign. Once your campaign is launched, it’s important to track your results and make adjustments as needed. Test different ad copy, visuals, and targeting options to see what works best.
Stage two is now complete and you’re heading towards a successful business massion! The time to launch your campaign is a vital factor to consider. The exact timing will vary depending on your industry, target audience, and the specific goals of your campaign.
3: Execution
However, here are some guidelines for when to get your Christmas advertising campaign underway:
- Planning Early (June to September): Preparation is key to success, so prepare and plan your Christmas advertising campaign well in advance. Defining your goals, budget, target audience, and creative concepts. Secure any partnerships, influencers, or advertising placements.
- Pre-Launch (October to Early November): Build anticipation and excitement for your campaign in the months leading up to Christmas. How about teaser campaigns, sneak peeks, and behind-the-scenes content to start engaging your audience.
- Launch (Mid-November to Early December): Your Christmas advertising campaign should start in mid-November and continue through early December. This is the time consumers actively begin looking for holiday deals and gift ideas and so ons. Your campaign should now be in full swing.
- Black Friday and Cyber Monday (Late November): If your business is retail-focused, it’s crucial to have a strong presence during the Black Friday and Cyber Monday sales events. Many consumers are actively seeking discounts and special offers during this time.
- Maintain the Momentum (Throughout December): The peak of your campaign may be in mid-November, but it’s vital to maintain momentum throughout December, as many consumers continue to shop for gifts, prepare for holiday gatherings, and take advantage of post-Christmas sales.
- Last-Minute Push (Late December): In the final days up to Christmas, you can focus on last-minute shoppers with promotions, gift ideas, and delivery options for those who need items quickly, so it’s full speed ahead!
- Post-Christmas and Year-End (Late December and Early January): Consumers are still shopping, redeeming gift cards, and looking for deals and New Year’s promotions in the post-Christmas and year-end period. So, don’t stop your campaign because it isn’t over until it’s over!
- New Year’s and After-Christmas Sales (Late December to Early January): Capitalize on the post-Christmas and New Year’s period with sales and promotions, enticing consumers to spend any gift cards they received and to take advantage of discounts.
Remember the right Christmas advertising campaigns can significantly impact the success of your business. Starting early, has to be the best option. You need time to build anticipation, and adapt your strategy based on the holiday shopping trends in your market and most importantly keep in mind that the competition will be stiffer the closer you get to Christmas. So make sure to start early and get your ads to stand out from the crowd before your competitors!
