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Secrets to a Successful Open House

You may have just started your real estate business or have just changed locations. You may have a lot of questions about when to hold an open house, or you may not be a new agent but are looking for new basic ideas for an open house. There are many options to choose from regarding time and specific dates. I’m sure one of them will easily fit your style.

The key is to look for high-traffic areas or put house signs everywhere. Posting your open house online will help increase traffic, and you can use well-known websites such as Craigslist, as well as blogs and forums.

People love to see stuff on Volume. For example, when you go shopping, you want to see what other people are doing in a crowded store, and when buyers go out to look at Mississauga Open Houses, they want to see a lot of houses. There may be reasons for holding open houses on Sundays, and it’s a good idea to follow their path.

Some people like to start the day early, so after a late Saturday event like 3-6 pm, you might think of an early open house on Sunday at 10-1 pm. It was still a tradition for most families to visit open houses in the area on Sundays. Take advantage of the traditional 12-2 pm Sunday crowd.

You might like to think outside the box for your open house and hold it on weekdays from 3-6 pm, preferably on Tuesdays and Thursdays. This is a rush hour and busy travel time for most people. Focus on eye-catching signs that easily attract bargain seekers on the street. There is usually a higher percentage of actual shoppers who are serious about making an instant purchase than the dreamy weekend shopping leisure crowds you see on Saturdays and Sundays. The big difference is that these potential homebuyers don’t plan to drive in and see an open house. An opportunity caught their eye and brought them to yours. They may not qualify, so having a lender on the phone makes these types of possible buyers easier.

Another great idea is that you can retain yours once someone else has finished the job, so possible buyers may miss out on the others and see yours as an opportunity. In this case, you might think you can have it around 11-2 pm or 4-6 pm when other people may not be around.

Gathering with other realtors in the area to open a duplex together will drive more traffic. You can also share your plans with local charities and events. It may be a bit more work to do, but you’ll get more traffic. One house might give you lunch, and another might give you dessert. Builders in our area always prepare for this kind of event, with appetizers in one house, lunch in another, and finally dessert in another. You can see all available homes in the area near you, and you can have a delicious lunch with other realtors while networking.

Arm yourself with a smile and paperwork, and personal safety is very important during house show events. Make sure someone is with or near you and always have your phone in hand. You never know who will show up at the open house.

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