As an entrepreneur, you naturally want your business to be highly visible online. The Google Company Profile is an important tool for this. This profile gives potential customers quick and easy access to your company information, such as opening hours, address, and contact details. But there are even more ways to make the most of your Google Company Profile. In this article, we share the best ways to use and improve your profile.
What is the Google Company Profile?
The Google Company Profile is a free online profile that businesses can create on Google. The profile shows up in search results and on Google Maps when people search for nearby businesses. It provides a quick and convenient way to find important information about your business, such as its opening hours, address, website, and phone number.
The importance of a complete and up-to-date profile
A complete and up-to-date Google Company Profile is essential for good online visibility. Potential customers want to have quick and easy access to the right information about your business. If this is not the case, it can lead to frustration and a missed opportunity for new customers. It is therefore important to always keep your profile up-to-date and fill in all relevant information.
How do you create a Google Company Profile?
Creating a Google Company Profile is easy and free. Just follow these steps:
- Go to Google My Business and log in with your Google account.
- Click the ‘Add a business’ button and fill in the requested information.
- Verify your business details by mail, phone or email.
- Add all relevant information, such as opening hours, address, phone number and website.
- Add photos and videos of your business to make the profile more attractive.
Now that your Google Company Profile has been created, it’s time to improve and optimize it.
Add a description
A description of your business is an important part of the Company Profile. It gives potential customers an idea of what your company does and what it stands for. Make sure the description is short but powerful and contains the most important information. Also use relevant keywords to increase findability.
Use Google Posts
Google Posts is a feature that allows you to post on your Google Company Profile. This can be a handy way to share news, offers or events with your customers. The posts appear at the top of the profile and can help people find out more about your business.
Ask for reviews
Reviews are important for your company’s reputation and can help potential customers make a decision. Therefore, ask satisfied customers to leave a review on your Google Company Profile. Make sure you always respond to reviews, both positive and negative.
Use Google Analytics
Google Analytics provides insight into the performance of your Google Company Profile, you can find this on Google Business Profile dashboard. Here you can find out how many people viewed your profile, where they came from and what keywords they used. This information can help you optimize your profile and attract more customers.
Tip: To optimize the use of your analytics, you can make use of GMB management software.
