The latest buzz in the online advertising landscape is all about HTML5 ads. From brands to creators, everyone is talking about this, and it is natural to wonder why. Banner ads are not new in online advertising and have been around since 1994.
However, its longevity was not the solution to all the problems digital marketers and advertisers were facing. Generally, the click-through rate of display ads is comparatively lower than text ads.
This problem can only be solved by creating different-sized display ads for different placements. Creating such a wide range of display ads was not only difficult but also a waste of time and money in the past. The only option you had in this matter was to use cumbersome and non-secure flash plugins to create dynamic ads.
Amidst such a grim scenario, HTML5 emerged as an angel to save the day. Big brands opt for HTML5 ads services as this technology helped create excellent dynamic ads and doubled the CTR by a huge margin
What Are HTML5 Ads?
Hypertext Markup Language, also known as HTML, is a popular markup language often used to present content. HTML5 is a new version of HTML ads where the developers can add audio, animations, and video directly into the page’s source code. Creating dynamic ads no longer requires patchy Flash plugins since developers can add dynamic elements directly into the source code.
This new interaction of HTML ads is not external addition to a particular page. These ads live with the page’s source code, making them look less intrusive, more visually attractive, subtle, and elegant.
The most outstanding feature of HTML5 ads is the inclusion of thumb-stop motion elements like gifs and videos. One reason for ad fatigue among consumers is the inability to differentiate between the static features of the ad and the page. They all look the same, making the consumer move to the next page without connecting to the ad’s contents.
HTML5 ads, on the other hand, with their dynamic features, attract attention and ensure they bring in clicks and views from the audience. Apart from these elements, HTML5 ads can comprise an interactive ad design or 3D elements for the user to interact and engage with by clicking or touching.
How Do HTML5 Ads Increase Your CTR?
HTML5 ads are known for boosting the CTR thanks to the ability to stand out from the static elements of the page using audio, gifs, video, and interactive 3D models. Here are some more ways in which it is capable of boosting the CTR.
Tells a Story to The Audience
The core feature of all ads, HTML google ads and otherwise, is telling a story to the audience. And what better way to tell the story than allowing the audience to become a part of and interact with the story?
HTML5 ads do not just allow you to see the content but click and interact with it. There is more than one point of interactivity and engagement. For instance, an animated and interactive HTML5 banner ad attracts you visually and allows you to engage with the content through clicks physically. This multi-sense engagement creates a unique bond with the audience as they connect on more than one level of storytelling.
The story and the message present itself more powerfully and impact the audience more than a static ad.
Compatible with All Browsers and Devices
The widespread accessibility of your ads is one of the ways of increasing the CTR. So, brands, digital marketing agencies, and programmatic advertising company try to choose a format that is compatible across all operating systems and browsers.
Almost all OS and browsers are compatible with the HTML5 ad format, which is one of its biggest benefits. This is extremely beneficial when it comes to mobile advertising. According to Statista, in 2021, $288 billion was spent on mobile advertising.
It is a rapidly growing field in digital marketing as most consumers today surf the Internet on their smartphones and tablets. So, there is no better way to capture this particular audience segment than using an ad format that is dynamic and compatible. Given that placement and timing is vital in bringing maximum consumer engagement, HTML5 ads are placed organically inside the page source code on all browsers ensuring easy accessibility for the audience.
Increased Data Value
In online marketing and advertising, data is power. The company or person with the most consumer data reserves will have the key to success in no time. HTML5 ads help you increase CTR, but that is just one part of its job.
Unlike static ads, clicks are only one of the units you can measure in animated HTML5 ads. As mentioned before, HTML5 ads engage the audience in multiple ways through various dynamic elements. So, there are more ways to capture and optimize data than just measuring the clicks. These metrics can be the number of times a video is played, interaction and engagement rates, mouse-overs, and much more.
Building the Best HTML5 Ads
HTML5 ads fall under the rapidly increasing landscape of programmatic advertising and can evolve in ways we can only speculate about. All in all, this technology is here to stay and grow. If you are considering taking your ad campaigns to a new level, consult a digital marketing agency to work out a plan that aligns with your business goals and brand image.
