During a pandemic, the fitness industry has shown extraordinary adaptability. In a few weeks, a major portion of the studios moved their in-person services online. They use an array of generic and custom-designed platforms and apps to deliver amazing online content.
The response to moving towards digitalization was extremely great by customers. When a first national UK lockdown takes place, 59% of people maintain and enhance activity levels while confined to their homes. &2% used online workouts to remain active. These analytics are according to the survey of 400 consumers conducted by TA6. But this only scratches the top level of the opportunities which digitalization has to provide.
The digital connection plays a vital role in connecting fitness communities. But it also adds considerable value to in-house members’ experience. The utilization of the data provides every member with a highly personalized experience. Entering into the world of digitalization also improves administrative services like online bookings. It creates a frictionless environment where members can easily focus on their workouts. Digitalization needs to be a new normal.
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So, far we have focused on member experience now, let’s see how digitalization impacts operational efficiency. The effective and efficient collaboration of data helps in making an informed decision. They positively impact the costs and revenue. You can have data insights in user-friendly dashboards. They provide real-time snapshots of the fitness business performance. It’s obvious from the discussion that the fitness industry can go beyond imagination by being digitalized.
Why Finding a Niche Goes Hand in Hand with Success?
The startups are often encouraged to think big beyond the limitations for finding success. But remember that you have many potential competitors and all are thinking big. All of them are targeting the same customers with the same price and offering the same piece of pie as you. It doesn’t mean that you can’t be successful like them. But the chances of growth decrease if you do exactly the same thing.
It is a harsh reality but yes small businesses can’t do everything but have to compete with everyone. Finding a specific target audience is so critical for the success of a startup. It gets easy to describe to potential consumers what are you offering them. So, here are some reasons that make targeting specific nice essential:
· Standout:
The specific niche makes you memorable and increases the chances of being remembered. If you cater to aspects of the business, people find it difficult to remember you. Furthermore, you can’t give your best by doing everything at once. This formula is equally valuable for both product and service-based industries.
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· Ideal Customer:
Access to the ideal clients is a key element of identifying a target audience. You don’t have to go through a rush of irrelevant customers to communicate with ideal clients. Interaction with the right people is necessary to attract people to your business.
Always remember that “when you are talking to everyone, you are talking to nobody.” This quote is perfectly summarizing the importance of niche selection.
Why having a niche is important for future business growth?
Right now, there are some beneficial tips for startups:
1. Go For Smarter Decisions:
How many of you know what it means to make a smarter decision? When you become able to answer the following questions:
- Does this helpful in nurturing future goals?
- Will this decision appeal to customers?
2. Grow At a Comfortable Pace:
There is no need to target all demographics or categories of the fitness industry. Also, don’t overburden yourself with staffing and by working by 24 hours. Whenever you decide to expand always take into account your sales.
3. Make More Money in The Long Run:
You are targeting a specific group rather than appealing to everyone. Let’s suppose including you 30 gyms are offering kids exercise classes. In that case, offer discounts to clients. Now, you can easily imagine where they will go.
