Every salesperson knows that closing sales are only one aspect of the overall sales process. Selling is not an event. It is a process. It begins well before any transaction is made. The key to ensuring conversion from awareness to purchase is to manage and identify all potential leads.
Potential leads need confidence in your ability to satisfy their needs and feel valued at every step. Building a sales pipeline will allow potential customers to get in touch with your business in the best way so they can influence their buying decision. This post will provide you with all the details required.
What Does A Sales Funnel Look Like?
A sales funnel represents the journey prospects take to make a purchase. You will have a customer if you can successfully transfer prospects from one end to the other of the sales funnel without them dropping out.
Understanding your users’ behavior is important to create a positive purchase experience. You can create a sales funnel to help visualize each step. This article is about why a sales funnel is important for your company.
Why is the Sales Funnel Important?
68% of companies still need to measure or identify their sales channel, and 79% don’t convert leads into paying customers. Businesses cannot move leads through their sales pipeline and fail to identify any improvements that can be made. Effective sales will help an organization accomplish several goals. The funnel will help to refine the steps necessary to influence potential customers toward making a purchasing decision.
The Stages of a Sales Funnel
A sales funnel lets you track a prospect from the first contact it has with your business through the purchase and identify any potential problems.
Awareness:
Your customer will be in the awareness stage once he has heard about your company for the first. Customers begin looking at solutions to specific problems early on in their journey.
You must understand the customer’s location and then find a way of reaching them with relevant messages. It is important to understand the customer so that you can find the right channels for communicating with them.
Interest and Evaluation
Once you have captured their attention, the customer might consider you a possible option. This stage will likely be the most confusing for potential customers. They have many questions about your product and how it fits into their lives. Your job is to explain the product clearly and remove any obstacles that might cause them to leave. Remember, they already expressed an interest in the product by clicking on an advert, responding to a survey, or sending a sales e-mail. Now it’s up to you to convert that interest to a sale.
Desired:
If leads have moved from awareness to interest and are still engaging with you or your materials, they have likely reached the ‘Desire’ stage. They are currently evaluating the options available and considering the benefits of choosing your product. They will often look for confirmation of their decision. So a well-planned content strategy can help them be confident in their decision. This could include customer testimonials, case studies from other clients, tutorials, and discount codes.
Action:
There is still much to do between a customer selecting your product and making the purchase. You don’t want to convince your customer that they should complete a transaction. Your goal is to ensure customer success. This may include training them in the use of the product, as well as providing educational material.
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