You will undoubtedly start a heated conversation. Some will claim it’s a waste. Others will praise it and regard it as an important part of their marketing strategy.
As with all truths, there is a middle ground. Yes, guest blogging can waste your time and resources. But, if done right, it could be a powerful catalyst for your growth. Guest blogging can help you build brand awareness and enhance your SEO performance.
This is why we created a comprehensive guide to guest blogging that anyone can use, regardless of industry.
These steps will show you how to create a successful strategy.
- Set specific, achievable goals.
- Consider topics that will best serve your business goals.
- Check out reputable guest-blogging sites.
- Conduct guest blogging outreach.
- Write the blog post.
- Monitor your posts’ outcomes over time.
Before we move on to the strategy, let’s define “guest blogging.”
How Do You Define Guest Blogging?
Guest blogging is a content marketing strategy that involves writing and publishing articles on other websites.
These articles have your byline. Often, a website or publication editor will highlight that they were written by a “guest writer” or submit article.
Depending upon the publication, you might get compensation for guest blogging efforts. This is likely not the case.
Some publications offer non-monetary rewards instead of monetary ones, such as a link back or a mention on your social media accounts.
Now let’s get into some major benefits of guest blogging:
- Guest Blogging
- Here are the best benefits that guest blogging can bring:
- Profile as an industry expert/thought leader
- Expand your brand
- Grow an audience (social followers, subscribers, etc.)
- SEO performance improvement
How You Can Become a Successful Guest Blogger?
You will undoubtedly start a heated conversation. Some will claim it’s a waste. Others will praise it and regard it as an important part of their marketing strategy.
As with all truths, there is a middle ground. Yes, guest blogging can waste your time and resources. But, if done right, it could be a powerful catalyst for your growth. Guest blogging can help you build brand awareness and enhance your SEO performance.
This is why we created a comprehensive guide to guest blogging that anyone can use, regardless of industry.
Set Specific, Achievable Goals
Establishing measurable and realistic goals to create a successful guest blogger process is important.
These goals relate to your business performance (such as more leads or clients) and your website performance. (such as better search visibility or increased referral traffic).
Whatever your goal, make sure it is SMART. Having a clear goal will make it easier to choose topics to blog about, where to publish them, how often you post, etc. You will know whether or not this tactic is right for your business and how much investment you should make in the future.
Write the Article
This should be your easiest step. It would help if you chose a topic for write for us that interests you and in which you have expertise. Set aside some time for typing, and you’re good to go.
If you need more confidence in your writing, hiring an editing service to revise your draft is perfectly acceptable. Even for professionals, we recommend it. It’s always beneficial to have someone with fresh eyes review your article and make suggestions. Feedback is the breakfast champions eat!
