This is a common question from our clients: What’s a guest article? How is it different? A Guest Post can be an article you write and post on another blogger’s site. You can only post something on your blog as a “post,” but it will be a guest post on someone else’s site.
Guest posts are useful tools for brand reputation management. Many use guest posts to embed backlinks in their websites for SEO reasons. However, guest postings are often used in abusive ways. We’ll address these issues later in the article.
You can do so if you have been invited to be the guest author on another blog. We’ll assume that you and your guest author are trying to get the word out about the blog.
What Are The Basics Of Guest Blogging?
Here are some guidelines that you should follow when writing guest posts. This subject is well-documented online, and we’ve included links to several useful resources at the bottom of the article. Here are the essential facts.
The Most Important Things to Remember about Guest posts
- Guest posts need to be well-written. Search engines are becoming more selective, and so are search engines.
- Posts must be on-topic. They must be interesting enough for people to want to read them. You want people to refrain from visiting your post and then clicking back on search results to find more relevant posts. Google can reject bounces which could lower your post’s value in Google.
- Sharing your posts on social media is a good idea. Sharing increases readership. Social media sharing allows you to spread the word.
- All outbound hyperlinks you put in your posts should be useful and relevant. Check that the anchor text appears above the links.
- Posting on sites with much more guest content is a bad idea. The links often need to be more useful.
A Guest Post Can Be Written By
Though almost anyone can post a guest article, only a few can create a viral one. You cannot make a post viral. It doesn’t need to go viral. It should be informative, on-topic, well-written, and easy to read to get traffic and link juice over time.
A submit article should be topical, relevant, and of different lengths. Most guest posts are 500 to 1000 words. But they should be longer. A lot more than 2500 words. More content can increase your chances of landing a high-ranking position in Google searches. Long posts are optional. It is important to write good posts rather than long ones.
Get a detailed guide on how to make a post for people or search engines.
Sometimes it is worthwhile to hire someone to write guest posts. Doing so consistently is vital.
Why Is Guest Blogging Important?
Guest blogging has several advantages for any organisations. Sharing your expertise on the websites of other businesses can help you become an authority figure within the market, develop relationships with other thought-leaders in your field, and expose your brand and products to a new audience.
A guest post on your blog can help you offer new perspectives to your audience. Everyone is capable of becoming tired of the same old habits. So featuring guest blogs on your blog is a great idea to keep your readers interested.
