If you are selling edible goods, you need to understand that packaging is very often just as crucial as the flavor, scent, and visual appearance of the food. Think of food packaging as an opportunity to promote and advertise your products on the spot, when clients lay eyes on your items. Good packaging also extends the food’s shelf life, protects it from leakage and damage, and should meet durability requirements for long-distance shipping.
Knowing the newest food packaging trends would certainly help you make better decisions for your company. In this article, you will learn how to come up with the finest product designs and what are some recent food packaging trends that deserve your attention.
Sustainability in the food industry
There has been a marked improvement in the sustainability of food packaging in recent years. Brands have been driving towards eco-friendliness by ditching single-use plastics and replacing them with biodegradable and recyclable alternatives. At the same time, clients are vastly looking for organic materials and food packaging that is safe for disposal and has little to no environmental impact.
5 packaging trends in the food industry
Clear labeling
When it comes to food products, people want to know what they buy to consume. That’s why before purchase most customers are intensively looking for authentic and clear product information on the packaging. Sometimes the ingredient list just does not cut it. And also, who likes reading the fine print?
For this reason, you need to make sure to clearly indicate the contents and qualities of your food items on the packaging and make the information easy to read. In addition, if you are selling treats consider transparent confectionery packaging, as it can help people get an idea of what’s in your boxes and containers.
Personalization
As one of the top trends in food packaging, personalization has been crucial to how people relate to and perceive a certain brand or product. Everybody wants to purchase a product that matches their individual interests and traits. Large corporations often use this strategy of putting out the same product with tailored packaging to drive more purchases.
Smaller food businesses have yet to be able to afford personalized food packaging, but there are still classic options to customize packaging that are worth exploring. A customized bag, box, sticker, or even gift tag can increase brand recognition and make food products look appealing.
Sustainable materials
Since sustainability has become such a crucial aspect for food companies and customers in recent years, it is safe to say that in order to stay relevant in the field you need to begin making environmentally-cautious decisions. Start with the materials you use for your food packaging.
Ditching plastic packaging and wraps and switching to recyclable and biodegradable materials like paper and cardboard is a great first step. There is also a lot of research being done on edible food packaging as well, where the packaging itself can be consumed.
By going sustainable, potential clients are bound to recognize your efforts to be eco-friendly and would be more willing to buy your products. This leads to an increase in sales and will help you build a stable reputation and a strong community of loyal customers.
Minimalistic design
The minimalism movement is steadily taking over the food packaging industry. People are overwhelmed by colorful traditional packaging with too much text and visuals. In packaging, they are looking for something elegant, simple, delicate, and straight-to-the-point. This is what minimalism is all about – designing the packaging in a simple way.
Portability
Portability is another food packaging trend that deserves your attention. In the busy modern world, people barely have any time to eat in peace so they are often snacking or having lunch on the go. Naturally, they would be looking for easy-to-grab, easy-to-hold, easy-to-eat, and easy-to-carry food options. And you need to make sure your packaging is portable and meets these dynamic lifestyle requirements.
